Fashion, Retail and Advertising Essay Example | Topics and Well Written Essays - 2000 words

Fashion, Retail and Advertising - Essay Example The paper "Fashion, Retail and Advertising" will study the intersect between these social and cultural trends, and the world of fashion retail and advertising from the year 2000 to date. Social trends matter in retail trade. As such, it is important to look into some of the trends in terms of social media, communication and culture that stood out the most in the last decade. It is worth noting that in recent times, the advertising industry is more incorporative of the trends, though this is not by choice. The modern day consumer has to be wooed into purchasing certain products by certain companies. This section examines what has been deemed trendy and fashionable in the 2000s. The 2000 has been perhaps the fastest evolving decade in terms of what was popular in this period. The years in this decade as pertains to clothing fashion, saw to the emergence of attributes such as markets flooded with numerous brand names. For example, brands such as Nike are no longer the only ones that are recognized in the retail industry, as there has been widespread infiltration of other brands into the market over the past decade. A good example of such is the emergence of names such as Forever 21. This has left consumers spoilt for choice, with the knowledge that quality is guaranteed, even though one opts to not stick to traditional brand names while acquiring different clothing. In addition to this, the fashion industry has witnessed the evolution of clothing, from conservative wear to clothing.