SWOT Analysis in Strategic Marketing Planning

Question: Talk about the SWOT Analysis in Strategic Marketing Planning. Answer: Presentation: Advertising is the initial step for British Airways towards the fulfillment of immovability in the notoriety. The previous sentence negates the third situation of the idea of showcasing in the talk slides. As an issue of determination, showcasing is the gathering of purchasers and merchants. Powerful adherence to the norms and codes of market enactments help the authoritative work force to enjoy into reasonable finish with the contemporary brands. Normal model toward this path is the opposition arrangements. Here, the case of joint endeavor with the Marks and Spencer demonstrates gainful as far as presenting worthwhile arrangements, exchanges and exchanges with the purchasers. In this, lays the awareness of the authoritative faculty towards the buying intensity of the clients. This thought is the central base towards productive and compelling showcasing (Gordon 2012). Statistical surveying is a helpful instrument in including solidness into the situation of the association inside the serious climate. The social direct of customers can be considered as a portion of advertising. Diving profound into the outlook of the clients includes propriety inside the activity of advertising. From this viewpoint, the progression of shading of the tail of the plane demonstrates proper. This progression mirrors the endeavors attempted by British Airways to impact the buying choices of the clients by mixing it up in the life of the travelers (Kim et al. 2012). Arrangement of free nourishments by the association encourages the low-salary bunch clients, which stops with the part of charging. The part of charge die down the buying intensity of the clients. This intention constrains them to experience the ill effects of feeling of inadequacy, which bears connection with the low quality of dynamic (Ayub et al. 2013). This support exceptionally impacts their buying force and purchasing choices. Target division is the stage, which prompts the psyches of the clients. Remembering the way of life, pay, explicit tastes and inclinations of the clients helps the authoritative authorities in the accomplishment of positive outcomes. The choice to charge for the nourishments goes about as a deviation of this thought. Advertising blend is a regular model, which would demonstrate advantageous in recognizing the objective of the association. The quality of effectiveness relates with the expansion of significant worth in the net revenue, which has adaptability for the association to infiltrate into remote markets (Wan 2012). Thought of inside and outside condition acts help for British Airways in extending their business. Beautification of the inner condition prompts the adjustment of the outside condition. Thus, lays the representative criticalness of the inbound and outbound coordinations of the worth chain investigation. In this, lays the money related adaptability to connect with into joint endeavor with Marks and Spencer. This adaptability encourages the authoritative staff to keep up the harmony between the gracefully and request, which is a steady movement towards the accomplishment of feasible development (Ayub et al. 2013). References Ayub, A., Razzaq, An., Aslam, M.S. also, Iftekhar, H., 2013. An applied structure on assessing SWOT investigation as the arbiter in vital showcasing arranging through advertising intelligence.European Journal of Business and Social Sciences,2(1), pp.91-98. Gordon, R., 2012. Reconsidering and re-tooling the social advertising mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. also, Jones, J., 2012. Viable work brand value through reasonable upper hand, promoting procedure, and corporate image.Journal of Business Research,65(11), pp.1612-1617 Wan, X., Evers, P.T. also, Dresner, M.E., 2012. An overdose of something that is otherwise good: The effect of item assortment on activities and deals performance.Journal of Operations Management,30(4), pp.316-324.

Anxiety Among Patients Receiving Radiation Therapy

Nervousness Among Patients Receiving Radiation Therapy Audit OF LITERATURE The survey of writing in an examination report is a rundown of current information about a specific practice-issue. (Nancy (b) patients with a moderate degree of treatment nervousness before radiation treatment detailed no change; and (c) patients with low degrees of tension announced critical increment. The examination presumes that patients who were either low or high in state tension were likewise described by more indignation or threatening vibe than patients with moderate degree of treatment uneasiness. Hans Geinitz, FrankB (2003) led an examination to assess weakness 2.5ã‚â years after radiation treatment in patients with bosom malignant growth and to evaluate its connection to pre-and quick post-treatment weariness esteems. Absolutely 41 patients were remembered for this examination whose weariness esteem was assessed during the hour of radiation treatment. Out of these 41 patients, 38 were alive and liberated from disease 2.5ã‚â years after radiati on treatments, got the Fatigue Assessment Questionnaire, a visual simple scale on weariness force just as on malignancy related trouble scale, the Hospital Anxiety and Depression Scale, and Health Survey per mail. Every one of the 38 patients restored their surveys. The qualities were contrasted with pretreatment and quick post-treatment levels. Malignant growth related pain esteems corresponded with the patient weariness scores. Results demonstrated that Patients with utilitarian impedance had somewhat higher exhaustion esteems. Patients with pretreatment raised weariness, nervousness or despondency levels were at high hazard for constant exhaustion.

Developing a Learning Organisation: HRM

Building up a Learning Organization: HRM You are a HRM administrator in a worldwide organization. Your CEO has focused on it that the organization should turn into a learning association. You have been asked by the CEO to deal with this task. Talk about what is implied by a learning association, why it is significant and as a HR supervisor how you would build up and build up a learning society in the association. WHAT IS HUMAN RESOURCE MANAGEMENT? WHAT MAKES STRATEGIC HRM MORE STRATEGIC THAN HRM Vital HRM has gotten topical as of late however years yet definitions with regards to what is implied by the term differ generally. XXX. Ordinarily, key HRM spans business system and HRM and spotlights on the mix of HR with the business and its condition. The principle basis for vital HRM believing is that by coordinating HRM with the business technique, as opposed to HR procedures being a different arrangement of needs, representatives will be overseen all the more adequately, hierarchical execution will improve and thusly business achievement will follow. This in itself may not be sufficient. Tony Grundy (1998) proposes: HR Strategy in itself may not be successful. Incorporating Corporate Strategy and HR matters into an Organization and People Strategy may demonstrate increasingly effective. HR the executives should be firmly incorporated with administrative arranging and dynamic (i.e., global HR, determining, arranging, and mergers and acquisitions). Progressively, an associations top administration knows that an opportunity to consider authoritative HRM qualities or constraints is when vital hierarchical choices are being figured, not after basic approaches have been chosen. A closer combination between top administrations objectives and HRM rehearses assists with evoking and prize the sorts of conduct fundamental for accomplishing an associations procedure. For instance, if an association is intending to get known for its excellent items, HRM staff should plan examination and prize frameworks that stress quality so as to help this serious procedure. Vital HRM is a result, as hierarchical frameworks are intended to accomplish maintainable upper hand through individuals. For other people, notwithstanding, SHRM is seen as a procedure, the way toward connecting HR practic es to business technique (Armstrong, 2006). Vital administration of HR incorporates HRM arranging. The HRM arranging process includes anticipating HRM needs and creating projects to guarantee that the correct numbers and sorts of people are accessible at the opportune time and spot. Such data empowers an association to design its enlistment, determination, and preparing techniques. For instance, lets state an associations HRM plan evaluates that 12 extra data frameworks (IS) professionals will be required during the following year. The association ordinarily enlists late IS graduates to fill such positions. Since these majors are sought after, the association chooses to start its enlisting from the get-go in the school year, before different associations can grab away the best applicants. WHAT IS A LEARNING Organization As indicated by Peter Senge (1990: 3) learning associations are: à ¢Ã¢â€š ¬Ã¢ ¦organizations where individuals ceaselessly extend their ability to make the outcomes they really want, where new and far reaching examples of reasoning are supported, where aggregate goal is liberated, and where individuals are constantly figuring out how to see the entire together. A learning association is basically put an association that learns and energizes learning among its kin and information which improves sufficiently quick to endure and flourish in a quickly evolving condition. It gives trade of data thus making a progressively educated workforce. This delivers an increasingly adaptable association empowering hazard taking with new thoughts, permits botches, gain as a matter of fact and adjust to new thoughts and changes through a mutual vision. Learning associations are not just the most in vogue or current administration pattern, they can give workplaces that are available to innovative idea, and grasp the idea that answers for continuous business related issues are accessible inside all of us. All we should do is tap into the information base, which enables us to think basically and imaginatively, the capacity to convey thoughts and ideas, and the capacity to help out other people during the time spent request and activity (Navran Associates Newsletter 1993). (Navran Associates Newsletter.) THE FIVE DISCIPLINES Subside Senge is a main author in the territory of learning associations, whose fundamental works The Fifth Discipline: The Art and Practice of the Learning Organization, and The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization clarify that there are five controls, which must be aced when presenting such an association: Mutual Vision: The key vision question is What would we like to make together?. Requiring some serious energy right off the bat in the change procedure to have the discussions expected to shape a really shared vision is vital to construct regular understandings and responsibilities, release people groups desires and trusts and uncover reservations and resistances.ã‚â Leaders figure out how to utilize instruments, for example, Positive Visioning, Concept-moving and Values Alignment to make a mutual vision, produce basic significance/center and commonly concur what the realizing targets, improvement techniques and challenge-objectives ought to be to arrive. (Senge 1990: 9) Mental Models: One key to change achievement is in surfacing profound situated mental models convictions, values, attitudes and suspicions that decide the manner in which individuals think and act. Connecting with the contemplating change in your working environment, testing or explaining presumptions and urging individuals to reframe is essential.ã‚â Leaders figure out how to utilize instruments like the Ladder of Inference and Reflective Inquiry to work on making their psychological models more clear for one another and testing every others suspicions so as to manufacture shared comprehension. (Senge 1990: 8) Individual Mastery is midway to do to pass the time mindfulness the amount we think about ourselves and the effect our conduct has on others. Individual authority is the human essence of progress to oversee change connections delicately, to be eager to have our own convictions and qualities tested and to guarantee our change associations and practices are bona fide, compatible and principled. Pioneers figure out how to utilize instruments like Perceptual Positions and Reframing to improve the nature of cooperation and relationship in and outside their groups. (Senge 1990: 139) Group Learning happens when groups begin thinking together sharing their experience, bits of knowledge, information and aptitudes with one another about how to improve. Groups create reflection, request and conversation aptitudes to lead increasingly dexterous change discussions with one another which structure the reason for making a mutual vision of progress and settling on normal duties to activity. Its likewise about groups building up the order to utilize the activity learning cycle thoroughly in change-work.ã‚â Leaders figure out how to utilize apparatuses like the Action-Learning Cycle and Dialog to create basic reflection abilities and direct increasingly strong, able conversations with their groups and each other.ã‚â (Senge 1990: 10) Frameworks Thinking is a structure for seeing between connections that underlie complex circumstances and collaborations as opposed to oversimplified (and for the most part off base) direct reason impact chains. It empowers groups to unwind the regularly concealed nuances, impacts, influence focuses and planned/unintended results of progress plans and projects and prompts further, increasingly complete familiarity with the interconnections behind changing any framework. Pioneers figure out how to utilize Systems Thinking Maps and Archetypes to outline dissect circumstances, occasions, issues and potential causes/game-plans to discover better (and frequently not self-evident) change choices/arrangements. (Diminish Senge (1990: 23) THREE TYPES OF Organization LEARNING Single-Loop Learning Twofold Loop Learning Triple-Loop Learning Is it accurate to say that we are doing things right? Is it accurate to say that we are doing the correct things? How would we choose what is correct? Single-Loop Learning Single-circle learning expect that issues and their answers are near one another in existence (thought they regularly arent). In this type of learning, we are principally thinking about our activities. Little changes are made to explicit practices or practices, in light of what has or has not worked previously. This includes improving without essentially inspecting or testing our fundamental convictions and suppositions. The objective is upgrades and fixes that frequently appear as techniques or rules. Single-circle learning prompts making minor fixes or alterations, such as utilizing an indoor regulator to manage temperature. It is safe to say that we are doing things right? Heres what to do-systems or rules. Twofold Loop Learning Twofold circle learning prompts experiences concerning why an answer works. In this type of learning, we are thinking about our activities in the structure of our working presumptions. This is the degree of procedure examination where individuals become onlookers of themselves, asking, What is going on here? What are the examples? We need this knowledge to comprehend the example. We change the manner in which we settle on choices and develop comprehension of our presumptions. Twofold circle learning works with major fixes or changes, such as updating a hierarchical capacity or structure. It is safe to say that we are doing the correct things? Heres why this works-bits of knowledge and examples. Triple-Loop Learning Triple-circle learning includes standards. The learning goes past understanding and examples to setting. The outcome makes a move in understanding our specific circumstance or perspective. We produce new responsibilities and methods of learning. This type of learning moves us to see how issues and arrangements are connected, in any event, when isolated generally by time

A Streetcar Named Desire Scene Analysis free essay sample

Stella attempts to disclose to Balance her relationship with Stanley toward the start of scene 4 and notices that she was Colors of excited by his viciousness. I think by this she implies that she is very taken in by Stanley show of annalistic conduct since it is so not the same as the sort of condition in which she was raised in. I accept that she endures all of Stanley conduct in light of the fact that for her it appears to be interesting as she could never have been allowed to carry on in the manner that Stanley does when she was a child.In this circumstance, alternate extremes truly appear to pull in each other which is correctly why Stella is pulled in to Stanley. 2) The scene headings toward the start of scene 4 obviously show the reason for Stella and Stanley relationship: SEX. Sex with Stanley has a practically enchanted impact on Stella. It appears that Stella Is very cheerful In her own existence once fulfilling her craving. We will compose a custom article test on A Streetcar Named Desire Scene Analysis or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Her face Is depicted as peaceful, and her eyes and lips have that nearly anarchized serenity that Is In the essences of Eastern Idols. Slows down remark that there are things that occur between a man and a lady in the darkest kind of make everything else seem;unimportant, likewise stresses her simply physical relationship with Stanley. 3) Balance specifies her and Stalls life in Belle Revere and discloses to Stella that she cannot have overlooked that quite a bit of our raising. Clearly Balance accepts that Stanley and Stalls current life is a serious complexity to what she and Stella ought to be utilized to.She stands out Stanley from the refined men whom the two of them used to date and inquires as to whether she thinks there Is any piece of a respectable man In his temperament. Clearly Stella cannot answer In the positive as a result of Stanley late show f annalistic conduct. Parity likewise makes reference to the spot In where Stella lives; she considers the road vehicle that brought her there a clatter trap road vehicle that blasts through the Quarter, up one old limited street.It is clear that the universe of Belle Revere and the world in which Stella lives presently is incredibly extraordinary on account of the distinction in men, their conduct and even the spot which appears to be second rate when contrasted and Belle Revere. 4) I think the sound of the train is there when he enters since it keeps the ladies from hearing that Stanley has entered. Equalization is probably not going to have spoken so doubtlessly about Stanley to Stella in the event that she had realized he was there.The stage bearings even strengthen this; they express that Stanley enters under front of the trains commotion. Stanley doesnt go Into the room quickly supposing that he did then Stella and Balance would realize that he was there and Stanley Is most likely Interested In Blanches perspective on him and needs to tune in. What's more, when he smiles through the blinds at Balance, I accept that he is attempting to pass on (non-verbally) to Balance that he realizes that she detests him and that he recreates her emotions entirely.Or it could be conceivable that he knows things about Balance and is trusting that the helpful second will uncover them to Stella. 6) I imagine that the music of the blue piano communicates the soul of life in the city. It appears to speak to the states of mind in the play. The music is first heard in scene 1, and is rehashed at whatever point Balance recalls her dead spouse or at whatever point there is a huge point in a scene. I think it is huge in scene 4 since Stanley discovers precisely what Balance considers him and he understands that his sentiments of disdain towards her are plainly Justified.

Business Writing Course Essay

Legitimate composed correspondences in a business is a quite certain imprint in polished skill. Poor composition and correspondence in the work environment is for the most part ascribed to absence of polished skill, absence of legitimate preparing, and absence of certainty. Consequently this is a solicitation to take a Business Writing Course at Kaplan University in Urbandale, Iowa. The expense of the course is $1500. 00 which incorporates all books and fundamental course materials. The course starts July 10 and finishes August 14, 2013. The course is offered online so all course work and participation will be in the nighttimes or ends of the week so it won't upset the timetable at work. The course must be come up with all required funds by July 1, 2013. As supporters of the Kaplan University Business Writing Course, Airgead Corporation will profit since all the course material will be accumulated in a folio and given to you for future preparing purposes. All office staff will have the option to reference all their business proficient composing strategies by glancing through examples and formats gave in the manual. The reading material and all other course materials will become property of Airgead endless supply of the business composing course. As your Project Manager, this course will essentially improve the capacity to compose clear, compact, viable messages in proficient way. Composing abilities advance compelling correspondence which thus will expand efficiency, achievement and occupation fulfillment. Other than improving in general business relational abilities, this course will likewise offer: * Tips on style and writing in first individual.

8 Failsafe Tips For Writing a Good Lede

8 Failsafe Tips For Writing a Good Lede Heres the story in a nutshell…You may have heard somebody use this phrase when aiming to save time in telling a story. Its a good phrase to use as a rule of thumb when writing the first sentence of a news article. It can also be pretty useful, in different ways, for essays, stories and other forms of writing.Most people are not going to read your news article all the way through unless you capture their attention from the first sentence. There are other stories on the website or in the publication competing for their reading time. You want your writing to pull them right away. If readers really dont have time to do more than skim your story, they will appreciate it if your lead (or lede as its spelled at many news organizations) gives them that nutshell of basic information with which they can feel informed just enough.Most people are not going to read your news article all the way through unless you capture their attention from the first sentence, since there are other stories on the website or in the publication competing for their reading time. Photo by Daniel Korpai on Unsplash.So maximize your first sentence, your first paragraph, in terms of essential information while minimizing it in terms of words. Here are a few tips for doing so:1. Use active tenseMan Bites Dog is more succinct and compelling than Dog Is Bitten By Man. Avoid the passive tense, which describes something happening to someone as opposed to someone doing something.2. Try writing your lede in 35 words or lessThink about reading it out loud and see if you can do it in one breath. Reading the lede aloud can also help you gauge your word usage.Imagine that somebody is asking you what your article is about, but their bus is approaching. You have about 1 minute to get the theme of your article across. What are you writing about, the friend asks. Im writing about the 3rd Avenue Bridge replacement, you may respond. Whats it about? says the friend, as the bus approaches. You really want to let the friend know whats so interesting about this bridge. The bridge is 100 years old. Theyre taking it apart in two big halves that weigh 500,000 pounds each. The new bridge came up from Alabama on a boat and they have to put it in fast because 70,000 people use that crossing each day. Youre conveying to your friend the size and importance of this structure and why it matters, at least to the locals, that it is being replaced.3. Use visualsWith just a few well-placed adjectives and adverbs, you can paint a picture. Capture a specific moment in the story and freeze-frame it for your readers. Saying that the bank robbers made their getaway with $10,000 in cash is good, but saying that two youths wearing pantyhose on their heads got away with $10,000 in cash by fleeing in an aqua-colored station wagon definitely spices up the image for the reader.4. Put attributions in the second paragraphWhile journalists must always use attributions in reporting, the according to is secondary to the i dea. For example, I wrote a story about airport officials predicting that airport congestion will increase while security screening staffers will decrease. The lede began, U.S. airport travelers will face longer lines at terminals as security screeners lose their jobs. In the second sentence, I add the attribution, Airport officials said the 10 percent decrease in security staffing could cause hours of delays.5. Dont overload the lede with informationEvery good news story tries to answer Who, what, where, when, why and why care, but it doesnt all have to be in the first paragraph. Decide which of the Ws is the most important and lead with that. If youre writing about a fire that killed three people, perhaps the fact that it was caused deliberately should be in the lede. On the other hand, if it happened at a famous landmark, the whoâ€"the landmarkâ€"would be more important.Every good news story tries to answer Who, what, where, when, why and why care, but it doesnt all have to be in the first paragraph. Photo by Branden Harvey on Unsplash.6. Use short, simple wordsWhile it may be tempting to show off your vocabulary of four-syllable words, they dont have as much of a place in journalism as they do in academia. Sure, you can say, The agency placed a moratorium on using foreign labor, but The agency will stop using immigrant workers is a lot easier to grasp and works much better for the purpose of conveying information.7. Avoid beginning with clausesFearing that his election campaign is in jeopardy, Senator X declared his innocence at a press briefing yesterday, is okay, but somewhat cumbersome. Say, Senator X made a bid to save his election campaign by declaring his innocence at a press briefing yesterday.It can be challenging to stuff a lede with colorful description and important information while keeping it lean and mean. Think short, to-the-point sentences, even for anecdotal ledes.8. Anecdotal ledes should be used with cautionWhen good, theyre really good. When bad, theyre akin to that long-winded story at a party that ends in a pun nobody laughs at. A good anecdotal lede takes a specific example of the issue at hand and makes you care about, or feel familiar with, that person or subject. Then you find out what the larger issue is.For example, if your theme is about cutbacks in Medicare, you might create a lede that talks about the 90-year-old grandmother who sits down to knit sweaters for her family. You describe how her hands tremble with arthritis. She reaches for her arthritis medicine and says, I wont be able to afford a refill next month. Why? Because of Medicare cuts.Even in an anecdote like this, avoid dramatic flourishes. Describe what youve seen but dont infuse it with personal opinion. The beauty of journalism is that its about describing and recording real-life events. They usually speak for themselves. As they say, Truth is stranger than fiction. Describe what the issue is as truthfully as you can, and it will be powerfu l.

College Search Tips to Find the Best School for You

Not sure where to begin your college search? Feeling completely lost and confused? Well guess what? In my humble opinion, I think that means you are actually one step ahead of the game. Despite all the talk out there about a â€Å"college search,† the vast majority of college applicants never truly search for a school themselves. They make a list of colleges their friends like, their parents like, their counselors like, or simply schools they’ve seen on t-shirts or on TV. I was one of these students. I never looked outside of my own backyard, and when I started learning about all the amazing colleges and universities that are out there later on, boy, did I have some regrets. So, first, pat yourself on the back just for being on the mission to uncover the right college for you. Now, let’s talk about how you can find it. Step 1: Take an Inventory of Yourself Ask yourself these questions: What do I like and dislike about my current school? How do I learn best? Do I like to study alone or with a group? Do I like to have personal interactions with my teachers? Do I like socializing in large or small groups? Does climate have a serious impact on me? Do I need to be close to home? Do I like to be involved in a lot of activities? Do I need school spirit? sports? theatre? There are so many questions to ask and lots of resources for self-assessments out there. Here is one that I particularly like. Taking stock of what you want and need will help you know what to look for as you research schools. Step 2: Establish Your Must-Haves Take a look at the following list of criteria and determine what your requirements are for each category. Are there any deal-breakers? Are there any you don’t have particularly strong feelings about? Be careful of eliminating anything you aren’t sure about at this point: If you’ve never seen a small liberal arts school before, how do you know you don’t want to go to one? If you don’t know, then make some college visits before you rule anything out. Curriculum: Have you already decided on a major to pursue? Do you want to make sure you have options? Do you want to have a core curriculum or total freedom? Do you want to double major? Do you want to design your own major? Location: Is it important for you to be close/far from home? In a certain geographical region or climate? Size: Small? Medium? Large? Mega? Don’t forget to consider the size of the individual program you are looking at, not just the whole school. Resources: Do you need specific resources for learning needs or psychological, social, or medical concerns? Desire a strong cultural or ethnic group support network? Want robust internships or research opportunities? Activities: What types of activities are you interested in participating in in college, both on and off campus? What type of leadership, service, study abroad, etc. opportunities would you like to pursue? Cost and Financial Aid: How much can you/your family afford to pay for college? What level of financial aid do you need? Step 3: Research, Explore, and Visit Once you’ve determined what you are looking for in a college experience, you can begin exploring schools that meet your criteria. College Navigator and College Scorecard are good tools to launch your college search based on the criteria you’ve established.   (You can also check out our list of the best free online resources for your college search here!) Once you’ve developed an exploratory list, lay out a plan for visits. If you don’t have the time or means to visit colleges far away, pick a selection of different types of schools within a day’s drive. Plan out a handful of weekend trips to visit 2 to 4 schools each weekend (any more and they will all start to run together in your mind). For the schools you can’t visit (and even for the ones you can), do research online, get on mailing lists, visit with the rep when they come to your school, talk to current students and alumni, and go to college fairs. Learn as much as you can! Step 4: Refine Your List Once you’ve done your exploration, refine your college list. The length of this list can vary. Some students have three or four schools, others have fifteen. Whatever you do, make sure to cover your bases. You should have a balance of good bets (schools you have more than a 75% chance of getting into), targets (schools you have a 25% to 75% chance of getting into), and reaches (schools you have less than a 25% chance of getting into). Step 5: Express Your Interest Now that you know which schools you are interested in, make sure they know it too! Take advantage of opportunities for interviews and meetings with representatives and alumni; get on their mailing list. Even if these contacts don’t seem to lead anywhere, when it comes time for your application, you will be able to check off all sorts of boxes that show your demonstrated interest in the school and your essays will reflect your effort. Go to each school’s website and find the admissions representative who will be reading your application (sometimes this is based on the alphabet or geography, sometimes on other criteria). This person is going to be your contact throughout the admissions process. Definitely don’t pester them, but don’t hesitate to reach out if you have important questions or if you need to follow up with information regarding your application. Remember, this is YOUR college search! All sorts of peoplefrom your parents to your friends to your teachersare going to have their own thoughts about it. Listen to them, but don’t be swayed by the opinions of others. If you have a better sense of who you are and what you want in a school, you’ll be much less likely to fall into this trap and far more likely to fall in love with your chosen school once you get there.